It’s arguably the world’s most sustainable spirit launch- gin made from recycled coffee grounds in a paper Frugal Bottle made from 94% recycled paperboard.

Grounds for Good, the innovative Welsh brand renowned for its commitment to sustainability and craftsmanship, is thrilled to announce the launch of Grounds for Good gin in Frugalpac’s paper Frugal bottles.

The bottle has a carbon footprint up to six times lower than a glass bottle and is five times lighter too. This pioneering release marks a significant step forward in the spirits industry, combining eco-friendly packaging with exceptional taste.

The launch comes just days after Aldi hit the headlines for becoming the first UK supermarket to stock own-label wines in the paper Frugal bottles.

Crafted at Hensol Castle Distillery, Grounds for Good gin embodies the essence of both tradition and innovation. The distillery’s commitment to sustainability is evident in every aspect of production, from sourcing locally grown botanicals to utilising cutting-edge distillation techniques and used coffee grounds.

The decision to package the gin in this way underscores the brand’s dedication to the environment. These bottles are not only five times lighter than a glass one, but also fully recyclable, significantly reducing their carbon footprint by 84% compared to glass. By embracing this sustainable alternative, Grounds for Good continues to lead the charge in eco-conscious practices within the spirit industry.

During lockdown, Dr Rosie Oretti, a recently retired NHS medic, started volunteering in her local coffee shop and realised how much coffee grounds were going to landfill. 98 million cups of coffee are made every day across the UK, but coffee grounds that end up in landfill can omit potent greenhouse gases, including methane, which is around 30 times more potent than carbon dioxide.

Rosie decided to set up Grounds for Good to begin reusing old coffee for beauty products, candles, chocolate, body scrubs and fire lighters. Now, they’re recycling the used coffee grounds to make gin.

Rosie said: “We are thrilled to introduce Grounds for Good gin in the Frugal bottle. It’s the first Welsh gin to be packaged in these innovative bottles. Sustainability is at the heart of everything we do. By recycling used coffee grounds, we’re stopping them going to landfill and emitting methane. Making gin from these grounds and putting it in a bottle made from recycled paperboard seemed the right thing to do. Less waste, more taste!”

Frugalpac CEO Malcolm Waugh added: “We were hugely impressed by Grounds for Good commitment to sustainability and recycling. We use recycled paper to make our Frugal bottles and they use spent coffee grounds to make their amazing gin. Put the two together, and it’s probably the most sustainable spirit launch we’ve ever been involved with!”

The gin inside the bottle is still the same meticulously crafted recipe that has earned acclaim from spirits enthusiasts. With a harmonious blend of botanicals and a smooth, refined finish, this gin is perfect for sipping neat, on the rocks, or as the foundation for your favourite cocktails.

To celebrate the launch, Grounds for Good will be hosting tasting events at select locations. The gin is now available for purchase at select retailers and online at www.groundsforgood.co.uk.