Tesco customers in Penarth can gift a toy to local children in need this Christmas.

From Monday 18 November to Wednesday 11 December, Tesco Penarth Superstore is organising a collection of toys in store and sharing these with the National Society for the Prevention of Cruelty to Children (NSPCC). The donated toys will be distributed to families in difficulty, foster children and children’s homes to ensure child wakes up to a gift on Christmas morning.

Jo Davies, Store Manager at Tesco Penarth Superstore, said: “I am very proud of how generous the customers and colleagues are at Penarth Superstore and that we are able to put a smile on little ones’ faces on Christmas Day. The charity we have chosen do an amazing job and are always overwhelmed by the generosity of our customers and colleagues.”

Tesco is also making a financial donation of £25,000 to the Salvation Army this year to support their ongoing efforts in providing essential services and support to vulnerable families during the festive season.

Claire De Silva, Head of Communities at Tesco, said: “Our stores are committed to supporting local children and their communities year-round, and our annual toy collection campaign is a wonderful way for our customers and colleagues to come together to make a real difference at Christmas.

“It’s great to see Tesco Penarth Superstore partnering with the NSPCC this year to ensure that every child experiences the magic of Christmas.”

Over 800 Tesco large stores have a dedicated donation point in store where customers can donate new, unwrapped toys.