Bring back the classic taste of the noughties, as Smirnoff ICE returns with its classic flavour – now with a brand new look. Simply chill & go with the NEW Smirnoff ICE can. 

Oct  2024: 

The Indie Sleaze era is back, and no noughties revival is complete without Smirnoff ICE. To celebrate its 25th birthday, Smirnoff ICE has a bold new design, but the much-loved taste remains the same. The perfect way to enjoy noughties nostalgia in style!

Available now, the new single can is a convenient way to enjoy the iconic citrus flavour, no matter the occasion. It will now also be available as a multipack to  share with friends.Jessica Lace, Head of Marketing, Smirnoff, Diageo GB, said: 

“We are very excited to be giving Smirnoff ICE the fresh new look it deserves. The modern makeover brings a vibrant energy to the product and celebrates the citrus flavour notes that people know and love. We’re thrilled to share this evolution with our consumers.” Smirnoff ICE RTD is available in all major retailers. 

 Smirnoff ICE Original  250ml, ABV: 4%, RRSP: £1.99Smirnoff ICE Original, 70cl, ABV: 4%,  RRSP: £3.00Follow @smirnoffeurope on Instagram, and Smirnoff on Facebook.